I didn’t watch the Super Bowl again this year – not even the half-time show (sorry Bruno Mars), so I also didn’t see the commercials that air whenever there’s a break from the action. But as usual, the commercials that stood out because they were funny, touching or smart were highlighted the day after.
I happened to see the makers of two commercials – ordinary people whom we later learned have a desire to be in the entertainment business – who got a foot in the door when Doritos continued their commercial-making contest which promises the winner and the runner-up one million dollars and five hundred thousand dollars respectively. And of course, visibility beyond their wildest dreams.
As I’m sure we’ve all seen by now, the winning ad showed a boy fooling off an adult with a time machine that looks like it was built from the box that your refrigerator comes in. We think he’s just playing along until the jig is up and we realize that adult really wasn’t acting the fool – he was one.
But I loved it. That kid obviously picked the right back yard to play in.
And then I saw the ad that won second place. The mother arrives home and her arms are full with two bags of groceries. Her two boys are playing in the front yard. She asks whether she can get some help to carry the bags. And one of the boys, busy relaxing on a recliner involved in a video game, says, “I don’t know. Can you?”
Well Lord. Look at trouble. Had I done that then, I wouldn’t be writing this now. And even though I will admit to being a more lenient parent than the ones I grew up with, even I know that such a response would mean that somebody had better start running – away from home. If, my mother went into the house without saying anything to me, I know that she’d be coming back out with something else that would have me speaking in tongues.
However, the minute that the mother tries a quick bribe by letting him know that a taste of Doritos is off the table, the little ingrate finds his feet and is running towards the vehicle to claim the bag.
But the smaller boy, dressed as a cowboy decides that this impolite behaviour on the part of his older brother cannot go unchecked. So he calls his dog, mounts him and lassoes the bag of chips right out of his hands, ties the brother up and eats the damn chips himself. Because rudeness should get you nowhere in this life.
And for that alone, the mother who designed this commercial should have won first place.